Media24 reveals that 2+2 didn’t equal 4
Filed under (Zoopy) by Jason on 05-10-2007
What a terrible week in the lives of some magazine publishers. At least Media24 came clean about the irregularities in their circulation figures. We were there to cover their Cape Town press conference with Bizcommunity and the tension in the room was incredibly uncomfortable.
But imagine how uncomfortable this shocking series of events has made other publishing companies out there? The ones who haven’t been audited … yet. And imagine how exponentially more uncomfortable similar culprits inside those companies are becoming right now, hoping that their actions won’t be uncovered in a blitz of forensic digging. Not great.
We also interviewed the two key figures at the conference: Hein Brand (Group MD of Media24) and Steven Powell (head of ENS Forensics), who both elaborated on the events surrounding the discovery of incorrect circulation numbers.
Check it all out yourself:
And more:
- Hein Brand, Media24: Action Steps and Guiding Principles
- Steven Powell, ENS Forensics: Introduction to the investigation
- Steven Powell, ENS Forensics: The REAL circulation figures
- Hein Brand, Media24: A report card across all their magazine titles
- Hein Brand, Media 24: Moving forward
The interviews:
- Hein Brand, Group MD of Media24
- Steven Powell, Director of ENS Forensics
- Di Paice, Editor of BR@ND Magazine, who attended the session
On a lighter note, have a great weekend and HAPPY TEACHERS’ DAY!


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