Been having loads of fun roping in friends (and parents of friends and children of friends and friends of friends) to have a sneak peek at initial Zoopy functionality.

Adding friends, basic profile customization and of course uploading. I just got to see something I wish I hadn’t - Joe taking a video of him sniffing his dirty socks as they came off his feet. Thank goodness Web 2.0 doesn’t include smellevision … yet!

The feedback has been tremendous. Late nights, here we come … pizza, anyone?

We’ve decided on a name. As anyone who’s started a business of any kind would know, the name-choosing process can go on forever. We cut it down to one and a half weeks, after tireless dreaming and brainstorming with friends, family and a few selected alpha testers

Our new baby will NOT be called Fishfeet, even though that was the second-favourite. South Africa, say a big hearty, healthy, like-you-mean-it sawubona to … Zoopy!