The numbers are in. Mobile video consumption and engagement has increased dramatically over recent months, leapfrogging desktop access across many metrics.
In addition, according to recent reports from both eMarketer and Gartner, mobile video advertising is poised for the fastest growth of all the mobile ad platforms between now and 2015. In fact, eMarketer predicts that mobile video ads will generate more revenue in 2015 than the combined revenue generated by banners and rich media combined in 2011.
One of Zoopy’s presenters, Leani Ekermans, was chosen to be on the cover of Vodacom Now’s digital magazine in a piece about online shopping. Being digital, the article also features a video of Leani and her online shopping experience, and as always we couldn’t be prouder of one of our own. Keep on keeping on, Leani!
See the cover here and click through to Leani’s video by jumping to ’3′ at the bottom right of the digimag.
If you’re looking for a quick video summary of the day ahead, you have to watch Rise & Shine! At 7.30am every weekday morning, we bring you day’s top news headlines, traffic and weather, giving you everything you need to know in one jam-packed video update, all brought to you by our gorgeous three presenters Jamie, Lizeola and Terri.
Here’s this morning’s episode:
Take a look at some of our previous episodes in the Rise & Shine channel and remember to tune into Zoopy every morning at 7.30am sharp!
The second new Zoopy show to hit our viewers’ mobile screens is Babe Brigade, a show that introduces you to a sensational selection of South Africa’s freshest modeling talent, hand-picked for their attitude, achievements and good looks. Here’s one of our first Babes, Dana:
We’re attending the Mobile Video Summit in London this week to look at where the mobile video industry is moving around the globe. These are a few of the interesting stats and insights shared:
The first major event to use live mobile video streaming was a Bon Jovi concert in December 2005. Bon Jovi, really?
Unsurprisingly, the addition of 4G access to Sprint’s network in March 2010 resulted in an exponential shift in data consumption. Roll on, LTE!
Currently, video streaming is the largest single application type worldwide, accounting for 39% of global mobile bandwidth
By 2015, worldwide mobile data will increase 20x and 66% of it will be mobile video
Battery technology has not kept up with processors, memory and display advancements and is one of the major challenges facing the mobile video industry – users need to be able to consume multiple videos without half of their battery power disappearing
Mobile data allows very precise location targeting by throwing up a geo-fence around an area, which allows a mobile operator to identify users who have been to a certain location (a football stadium, for example) to be able to deliver relevant messages to a very specific group of users
Video MMS messages have an extremely high recall rate – a recent Lynx (Axe) campaign in the UK had an 84% recall rate
40% of tablet and smartphone owners use them while watching TV daily
5% of mobile adspend in 2011 is being spent on mobile video, increasing to 60% by 2015
We, here at Zoopy, love all things video! We watch on our phones and on our PC’s. So we’re super excited that we can now watch Zoopy videos on our TV’s, with our new BOXEE app!
Boxee.tv – a platform for internet video/TV – has apps for Windows, Mac and Linux. They also make a special box that you plug right into your TV set, which means you can watch all your favorite Phuti and Kuli videos from the comfort of your couch.
Get your couch potato on with this cool little app. You’ll be in love in 90 seconds!
Zoopy enthusiasts will have noticed that we recently swapped our traditional commenting system for the Facebook comments plugin. Commenting on Zoopy videos no longer requires you to have a Zoopy account: instead, all you need is to be signed in to Facebook and you can share your reactions with your friends and other Zoopy users (screenshots below).
www.zoopy.com
m.zoopy.com
This move is part of a broader effort on our part to make interaction with Zoopy that much simpler.
To this end, we’ve removed registration and login from our web- and mobi sites altogether. Everyone is now free to watch the latest Sport, News and Entertainment videos, and comment on those videos, without the hassle of remembering another username and password.
If you have any questions about these changes, or are having difficulty using the new commenting scheme, then please send an email to info@zoopy.com and we’ll get back to you as soon as we can.
Nokia S40 owners can now enjoy Zoopy as a dedicated app on their phones. 
No more login and registration on Zoopy
Zoopy enthusiasts will have noticed that we recently swapped our traditional commenting system for the Facebook comments plugin. Commenting on Zoopy videos no longer requires you to have a Zoopy account: instead, all you need is to be signed in to Facebook and you can share your reactions with your friends and other Zoopy users (screenshots below).
www.zoopy.com
m.zoopy.com
This move is part of a broader effort on our part to make interaction with Zoopy that much simpler.
To this end, we’ve removed registration and login from our web- and mobi sites altogether. Everyone is now free to watch the latest Sport, News and Entertainment videos, and comment on those videos, without the hassle of remembering another username and password.
If you have any questions about these changes, or are having difficulty using the new commenting scheme, then please send an email to info@zoopy.com and we’ll get back to you as soon as we can.